4 MILLION streams. 1 Album. 3 Months.
The Challenge & Strategy
Artist A. released a full-length Urban album, presenting an opportunity to drive deeper fan retention. Instead of focusing on a single lead single, we executed a multi-track promotion strategy, activating several songs simultaneously to maximize exposure across the artist's entire new catalog.
The Results
This approach created a massive compounding effect on audience growth.
- Explosive Growth: We successfully took the artist from a baseline of 50,000 to nearly 800,000 Monthly Listeners.
- Catalog Engagement: The strategy drove a daily peak of 77,785 streams and maintained high retention, with 2.2 streams per listener.
- Total Impact: The campaign generated 4 Million streams in just 3 months, marking a 122% increase in total listening volume.